Without the confidence and a good relationship with these stores that bought him in advance, Specialized would never have existed.In 1981 Mike saw a mountain bike when Tom Ritchey was building it in his father's garage and instantly saw it as the future of mountain biking. Considering he was broke after his first order, he asked stores to pay in advance for their next shipment, something out of the ordinary in the bicycle industry. Mike cycled to the stores and delivered the bicycle components from a trailer made by himself and the one he was pulling with his bicycle. Cinelli and convinced a gift of Italian cycling that a young Californian was the one to export his products to the United States.Once back in the United States, the challenge was the storage and distribution of the product.
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